Identify those opportunities that allow better interaction with customers, as well as stay alert to developments within the sector. That is, the results should be measured weekly or, at most, fortnightly. We also advise you to dedicate more time to Clipping Path those social networks that work best , as well as allocate all the time necessary to investigate what the competition is doing and what works so well for them. To carry out an audit it is important to know the places from which valuable information can be extracted. With HubSpot Social, for example, you can get reports with web page traffic and content post data. They also allow you to automatically extract data from Netbase, Sysomos and Crimson Hexagon.
If you do not have any tool that allows you to extract reports automatically, you can do so with Facebook Business, Twitter Analytics , LinkedIn Analytics and Pinterest Analytics. For Instagram, Snapchat and TikTok it is more complicated as it has to be done manually. Example of a social network audit To make it easier for you to make a first authorship of a social network, this would be an example: 1. Account details: Username link to profile Text of the biography, description or data that gives information about the brand Hashtags used in the biography URLs that appear in the bio
Check if the account is verified 2. Performance details: Number of posts published Date of most recent post Post Frequency Total engagement figures, engagement rate, clicks... Changes in engagement The posts that have generated the most interaction 3. Audience details: Total number of followers Changes in the number of followers Age, demographics, studies, sex… of the followers 4. Competition details: Information in the profile Performance of your posts Number of followers and type 5. Objectives: Objectives that they want to achieve during the next 12-18 months