Besides mobile, and therefore, targeting voice and conversational search and implementing structured data will be fundamental. Advertising Continue Photo Background Removing reading below Kaspar Szymanski, consultant SEO, SearchBrothers Kaspar SzymanskiThe SEO industry's foreseeable future and the dominant trend in 2017 remain influenced by what Google considers to be critical factors from a user's perspective: speed and security are at the top of the list. The move to HTTPS in 2016, still optional, though highly embraced by innovators, has become a business investment that any website designed to perform in Google's organic search will need to Photo Background Removing follow. Advertising Continue reading below Let's be clear: in 2017, HTTPS will be a standard and any website that does not adopt it will inevitably fall back into organic search.
Speed is the other deciding factor according to Google and other market leaders that makes the difference between success and failure. It remains Photo Background Removing to be seen whether AMP, the effective but very restrictive technology favored by Google, will prevail. That said, making a website load faster already has a profound impact on its visibility in Google search and there is no doubt that this factor will only grow in importance. Finally, beyond the performance and security of priority websites, off-page signals should not be overlooked. Google has clearly stated that no official Google Penguin update is to be announced. Which also means more are on the way, though we'll never know when they'll hit the market. Link building for converting traffic - in no way for Photo Background Removing PageRank - remains an important cornerstone of any successful website competing in a tough market. Marcus Tober, Founder and CTO, Searchmetrics Marcus ToberHere are three SEO trends to watch in 2017.
SEO is going to be more diverse Advertising Continue reading below I believe that in 2017, the diversity of how SEO is seen and done is going to change even more. Search is and will be ubiquitous and is integrated into new consumer products like Google Photo Background Removing Home or Google Assistant. But what changes is how search results will be calculated based on device and how they will be presented to the consumer. Where there used to be great diversity and a high likelihood of getting a “click” when I just appeared on the first page, now as a business you need to be relevant and straight to the point. Of course, more devices open new doors for more traffic. But the SEO strategy must be adapted to these new opportunities. Without knowing what will Photo Background Removing happen exactly, I see that Google will offer public APIs where companies can connect and be offered for example structured data so that, via one of these devices, the user can order products and pay without even seeing the SERPs. or even the page.